Tecnical Specifications for ad submissions 

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Submitting a “print-ready” display ad to the News

If you or your designer wish to submit a print-ready ad, please check our specifications and templates. All ads should be accompanied by a print-out or a facsimil, at (937) 767-2254, of the ad. If you're not sure of whether we can work with your ad, or need any other type of technical assistance, please call us at (937) 767-7373, or e-mail advert@ysnews.com

Formats
Please click on the format you are using for more detailed submission information.
Click here for column widths

Our preferred format is Adobe Acrobat (PDF, v4 or v5)
We can accept files in the follwing formats:
• Adobe InDesign Files (v1.5 or v2)
• Adobe PageMaker v6.5
• QuarkXPress v4.0 or lower
• Adobe Illustrator (v8 and lower).
• Adobe Photoshop v7 or lower (JPEG, TIF)
• A word about digital photographs

General Instructions (back to top)
The News uses Macintosh computers. Please keep in mind that any fonts submitted must be compatible with the Macintosh.

1) Download the template below of the program you wish to use:
Right-click (PC) or Click and hold (Mac) to download link to disk. Please note that you may change the vertical size of the ad (e.g., 2 col x 4 in to 2 col x 5 in). The document size must be the exact size of the ad dimensions.

PREFERRED METHOD
Compose your ad and export it to a PDF format:
Different page layout programs have different ways of creating a PDF from a document. Please consult your user's manual for specifics. Also keep in mind that this may require plug-ins, extensions or other software which you may not have. Deselect any option for crop marks when creating the PDF. The final PDF should be the exact size of the ad dimensions.

ALTERNATE METHOD
Compose your ad and collect all the elements for electronic output:
Different page layout programs have different methods of collecting the fonts and images used in a layout. Please consult your user's manual for specifics. Again, fonts need to be Mac compatible, or we will substitute similar fonts where necessary. We need all the components of an ad — logos, images, fonts, etc. — in order to successfully use the ad. DO NOT EMBED IMAGES IN A FILE.

PLEASE NOTE: WE CANNOT ACCEPT MICROSOFT PUBLISHER DOCUMENTS.

Specific instructions
Adobe Acrobat PDFs (back to top)
When creating a print-quality PDF from any design program which has that option, please make sure the settings on your export dialog boxes reflect the following:
• Color and Grayscale bitmap images should downsample to 300dpi, at maximum quality JPEG or Automatic compression;
• Monochrome bitmap images should downsample to 1200dpi;
• All printers marks should be off (deselected) and there should be no bleed;
• Any color settings should be left unchanged;
• Subset all fonts below 100%

Adobe InDesign Specifications (back to top)
The Yellow Springs News can accept InDesign documents created in v2.02 or earlier only. We cannot accept InDesign CS version documents. To create a PDF from your InDesign document, use the "export" function and select Adobe PDF. Choose "Acrobat v5" compatibility and follow the specifications above for proper PDF generation.

NOTE: Set your DOCUMENT SIZE to the actual size of your ad, e.g., 2.42" x 4". DO NOT USE 8-1/2" x 11" AS YOUR DOCUMENT SIZE.

Adobe PageMaker v6.5 Specifications (back to top)
The Yellow Springs News can accept PageMaker documents created in 6 or 6.5 only. In order to successfully export a high-quality PDF from a PageMaker document, you may require a custom third-party plug-in, as well as Adobe Acrobat and Distiller. When exporting, please follow the specifications above for proper PDF generation.

NOTE: Set your DOCUMENT DIMENSIONS to the actual size of your ad, e.g., 2.42" x 4". DO NOT USE 8-1/2" x 11" AS YOUR DOCUMENT DIMENSIONS.

When submitting a PageMaker document, you must gather images and fonts manually. Enclose these along with the document for proper output. DO NOT EMBED IMAGES IN THE FILE — they will not print. Note: fonts must be Macintosh compatible, or we will substitute similar fonts where necessary.

Quark Xpress Specifications (back to top)
The Yellow Springs News can accept QuarkXPress documents created in v4.x only. In order to successfully export a high-quality PDF from a Quark document, you may require a custom third-party QuarkXPress Xtension, as well as Adobe Acrobat and Distiller. When exporting, please follow the specifications above for proper PDF generation.

NOTE: Set your PAGE SIZE to the actual size of your ad, e.g., 2.42" x 4". DO NOT USE 8-1/2" x 11" AS YOUR PAGE SIZE.

When submitting a QuarkXpess document, use the "collect for output" function to gather images and fonts. Enclose these along with the document for proper output. Note: fonts must be Macintosh compatible, or we will substitute similar fonts where necessary.

Adobe Illustrator Specifications (back to top)
The Yellow Springs News can accept Illustrator documents created in v8.0 or lower only. In order to create a PDF from an Illustrator document, simply use the "save as" function and specify "Adobe PDF. Please note that in order to avoid font problems, all fonts should be converted to outlines before saving as PDF.

When submitting an Illustrator document, either enclose all fonts along with the document, or convert all fonts to outlines. Note: fonts must be Macintosh compatible, or we will substitute similar fonts where necessary.

Photoshop TIFF, JPEG and PDF Specifications (back to top)
The Yellow Springs News can accept Photoshop TIFF and JPEG documents, as long as they are not too large.

When creating a Photoshop JPEG or TIFF (some design programs such as Corel Draw will allow a file to be exported as a bitmap TIFF or JPEG image), please use a resolution no lower than 300dpi for grayscale art and 600dpi for black-and-white only art. When saving a file as a JPEG, always select the compression which will give MAXIMUM QUALITY, MINIMUM COMPRESSION. Your files will be larger, but will reproduce much better. Note: We will not be able to alter any bitmapped image files we receive, although we may be able to adjust sharpness and contrast. We also do not recommend producing large ads as JPEGs, since the file size tends to be unwieldly.

A note about Photoshop PDFs: In Photoshop v6 and higher, it's possible to create shadows and other complex graphic effects. Be sure to FLATTEN your file and remove any ALPHA CHANNELS before saving as a PDF, otherwise, some effects will not be rendered correctly.

Submitting digital photographs (back to top)
We prefer to receive digital photographs — rather than having to scan printouts — for all submission purposes. However, there are some limitations:
• Images should be approximately 300 dpi (175 dpi minimum) at publication size, e.g., 5" x 4" at 300dpi.
• Images must be high-resolution and saved with high-quality compression. Digital cameras allow adjustment of settings for quality and resolution; please consult your manual for details.
• Though we print in black and white, images should be submitted in color whenever possible.
Note: Web-quality images (72 to 96 dpi) are too low a resolution for print. Please call if you have any concerns about the quality of your images.