April 8, 2004

 

McGregor president says village must embrace vision

Antioch University McGregor has grown in recent years to an average of 740 students and 81 employees. But it dreams of becoming something bigger.

“I’m here to tell you I’ve got a vision, and…it’s not a small vision,” McGregor’s president, Barbara Gellman-Danley, said to a room full of receptive community leaders at last month’s strategic planning conference, sponsored by the Yellow Springs Men’s Group.

McGregor’s leaders want to pick the best place to create their renewed institution, and Yellow Springs is a strong possibility. But the village needs to present the school with strategic incentives to make the possibility a reality, Gellman-Danley said.

When Gellman-Danley goes to the Antioch University Board of Trustees in June, she said she needs concrete plans and the support of the community to convince the board that staying in Yellow Springs is the best option for Antioch. The deal needs to smack of such success that the board can’t help but sit up and take notice, Gellman-Danley indicated.

“They want a tight package with no financial risk, and the more partners the better,” Gellman-Danley said in an interview last Friday. “I need to get in front of the board and have something so attractive they’ll say, ‘OK, go.’ ”

One of McGregor’s envisioned identities is to become a chatauqua institute, a lifelong learning center that mirrors Antioch College’s past. A chatauqua would attract continuing education adults from all over the country to experience living in a community devoted to intellectual stimulation. Visitors would come for weekend programs or extended stays to attend lectures, discussion groups, arts performances and recreation, Gellman-Danley said.

McGregor also wants to build an interpretive center that would communicate the Antioch philosophy, and feature a reading room for relaxation, an amphitheater for concerts and a conference center for its guests. A trolley that runs from the campus through downtown and to the Glen or John Bryan State Park would minimize parking and traffic, Gellman-Danley said.

In addition, McGregor intends to expand and revamp its current programs. A strategic planning study the college conducted predicts that McGregor could grow by 50 percent in the next five years, Gellman-Danley said, and the school wants to add new degrees and certifications to its management, conflict resolution, professional development and weekend college programs.

In order to create an experience, the community needs to embrace the concept, put forth at the strategic planning forum, that Yellow Springs is an education village with housing, restaurants, transportation, retail stores and recreation options, Gellman-Danley said.

“But we can’t become what we’re trying to be without the community behind us,” Gellman-Danley said. The question is, “what is the community willing to do to embrace us?” she said.

Villagers who attended last month’s planning conference voiced unified support for keeping McGregor in town. Community Resources, the local community improvement corporation, has identified three potential commerce park locations at the western edge of the village where McGregor could serve as an anchor to attract other businesses.

The Village has been working with McGregor for several months to develop a plan that allows the school to meet its needs and complement the village’s overall goals, Village Manager Rob Hillard said on Monday.

“I see only positives with the growth of McGregor,” Hillard said.

Denise Swinger, who is a member of Village Council and the president of the Yellow Springs Chamber of Commerce, also voiced enthusiasm for McGregor’s plan to expand, saying it would support small business growth in the village as well.

“My sense is that we’ll do all that we can to enhance the growth of this commerce park,” she said Monday.

Gellman-Danley said that McGregor has also received calls from Fairborn, Tipp City, Dayton and Beavercreek. “I’ve kept them all at bay while seeing what we can create as a win-win situation in the village,” she said.

Over the past six months, since Gellman-Danley announced interest in expanding the adult college, McGregor has conducted a series of market research studies looking internally and externally to find out what its students, staff, alumni and support organizations want and need to help the college thrive.

The results, which Gellman-Danley shared with the News, show students are satisfied with McGregor’s programs but that they need classrooms and an environment that cater to adults. Students also said they needed more limited-residence housing and better access to local businesses, which often close too early or open too late for students to patronize.

Antioch College and McGregor share some resources, but the two schools serve different populations and operate different programs, thereby having different needs, Gellman-Danley said.

McGregor is also growing at a faster rate. Last year McGregor’s enrollment rose by 11 percent and faculty salaries rose by 19 percent. The budget has also shown a substantial surplus for the past two years. Surveys of current students show over 90 percent think the faculty and educational programs are good to excellent.

The early results of an economic study conducted by McGregor consultants indicate that Yellow Springs leaders were right when they said that Yellow Springs could not afford to lose McGregor, Gellman-Danley said.

Antioch University, the largest employer in the village, provides the area with 743 jobs. Of those workers, McGregor employs 108 and has a total payroll of $2.97 million. The economic study estimates the college contributes $12 million to $14 million annually to the region’s economy through construction activities and the purchase of materials and services, Gellman-Danley said.